1. What Are Cookies?

Cookies are small text files stored on your device when you visit a website. We also use similar technologies such as local storage and tracking pixels. In this policy we refer to all of these as “cookies”.

2. Cookies We Use

Necessary

These are required for security, booking flows, and basic site functionality. They are always active and do not require your consent.

• Your cookie preferences themselves are stored in your browser’s local storage (key: pbg_cookie_consent) so we don’t ask you again on every visit.
• Our booking provider, TicketingHub, sets cookies needed to complete a reservation when you use the booking widget.

Analytics (with your consent)

• Google Analytics — helps us understand site traffic and improve the website. IP addresses are anonymized.

Marketing (with your consent)

• Google Ads — measures the effectiveness of our advertising campaigns.
• Meta Pixel — measures the effectiveness of campaigns on Facebook and Instagram.

Analytics and marketing cookies are only set after you give consent through the cookie banner. If you reject them, the related scripts are never loaded.

3. Managing Your Preferences

You can change or withdraw your consent at any time:

• Click Cookie settings in the footer of any page to reopen your preferences.
• Delete cookies and site data through your browser settings.

Rejecting analytics and marketing cookies does not affect your ability to browse the site or book a tour.

4. Third-Party Privacy Policies

• Google Privacy Policy
• Meta Privacy Policy
• TicketingHub Privacy Policy

5. Contact

If you have questions about this policy, contact us at info@pragueguide.beer.